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Noun · C1 · rare

точка контакта

Translation of точка контакта

touchpoint

Meaning of точка контакта

Russian

момент или канал взаимодействия клиента с брендом, продуктом или компанией

English

any place or moment where a customer has contact with a brand

touchpoint

Transcription and pronunciation of точка контакта

то́чка конта́кта

Stress: точка — 1st syllable · контакта — 2nd syllable

Transcription
[ˈtot͡ɕkə kɐnˈtaktə]
In Latin letters
tochka kontakta

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Translate these short sentences from English into Russian using the word you are learning. Then open one possible answer and compare it with yours. This is practice, not a test.

  1. That chat was an important touchpoint for the brand.

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    Этот чат был важной точкой контакта для бренда.

  2. We need a better touchpoint on the checkout page.

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    Нам нужна более удачная точка контакта на странице оформления заказа.

точка контакта synonyms

Related word breakdowns

What's the difference between точка контакта, точка взаимодействия, and контактная точка

Т
🇷🇺Russian
точка взаимодействия

Stresses real two-way interaction.

К
🇷🇺Russian
контактная точка

Same idea; sounds more technical.

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Related words and lists for точка контакта

Questions about this word

What does точка контакта mean?

any place or moment where a customer has contact with a brand

How do you pronounce точка контакта?

точка контакта is pronounced [ˈtot͡ɕkə kɐnˈtaktə], in Latin letters “tochka kontakta”.

How is точка контакта used in a sentence?

That chat was an important touchpoint for the brand. Translation: Этот чат был важной точкой контакта для бренда.

Is точка контакта part of Marketing vocabulary?

Yes, точка контакта (touchpoint) can be learned in the Marketing topic. This semantic link helps build related word lists and topic-based practice.

Is точка контакта part of Work English vocabulary?

Yes, точка контакта (touchpoint) can be learned in the Work English topic. This semantic link helps build related word lists and topic-based practice.

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